A world of buyers, one trusted local team

Most builders know how to build a beautiful home. Fewer know how to reach the buyer who is dreaming of it from another country.That gap is where Estate This comes in.

The challenge small and mid-size builders face

A boutique builder pours everything into a home: the site selection, the design, the finishes that make a house feel like it was made for someone. But once the home is ready, a different kind of work begins. Marketing it well, answering buyer questions in the right language, coordinating with agents across time zones, and guiding a family through financing and closing from thousands of miles away.Most builders do not have a sales team built for that. Hiring one full time rarely makes sense for a builder with a handful of homes a year. So the home sits, waiting for the right buyer to find it.

A sales team without borders

Estate This was built to close that gap. Ana Pelaez and Steffanie Cupini lead a boutique sales team that steps in as an extension of the builder's own team, not a separate vendor layered on top.Behind that team is a network of agents and brokers in more than 15 countries, spanning Latin America, Brazil, China, Vietnam, the UK, and beyond. These are relationships built over years, not a list purchased for a campaign. When a family in Bogota or Ho Chi Minh City starts dreaming about a home in Central Florida, there is already a trusted local agent on the other end of that conversation, and a bilingual point of contact here to carry it forward.That fluency runs both directions. Communication happens in the language the buyer is most comfortable in, over the channels they already use, whether that is a phone call, an email, or a WhatsApp thread that spans a nine hour time difference.

Guidance from first contact to closing

The process starts small and stays personal. Estate This begins with a market analysis for the builder, no long commitment required, just a clear look at where a home fits and who might want it.From there, the team builds what the home actually needs: a broker kit, bilingual materials, and a webinar or session for the agents who will carry the listing to their own clients. Every piece is grounded in the builder's own story and craftsmanship, never framed as competition to the brokers who bring the buyers.Once a buyer is engaged, the guidance continues quietly in the background. Financing questions are routed through a trusted mortgage partner. Paperwork and closing details are handled with the same patience whether the buyer is down the street or on another continent. The goal, every time, is the same one Ana holds for her own clients: real estate is more than a transaction, it is the start of a family's next chapter in a new home.

Built per home, not by contract

Builders are not asked to sign on for a year or hand over their whole pipeline. Estate This works property by property, so a builder can bring in that reach exactly when a home calls for it, and stay in full control of the rest.Over time, that flexibility has supported more than 370 homes and over $400 million in sales, one relationship and one listing at a time.

A local team with a global reach

Estate This is based in Lake Nona, with deep roots in Central Florida and a network that reaches far beyond it. For a builder wondering who might be dreaming about the home they just finished, the answer is often further away, and closer to home, than they expect.Let's connect if you are building somewhere in Central Florida and wondering who might be looking for exactly what you are creating.